Know Exactly Where Every Lead Comes From
You’re Spending Money on Ads. But Which Ones Are Actually Generating Leads?
Google Analytics tells you how many visitors came from each channel. But it can’t tell you which specific leads came from your Google Ads campaign versus your Facebook retargeting. Lead Source plugin for WordPress bridges that gap — giving you lead-level attribution right inside WordPress.
Stop guessing which half of your marketing budget is working. Start seeing real data, attached to real leads, so you can double down on what’s actually driving results.
How It Works
Install & Activate
Upload the plugin, run the 5-step setup wizard, and you’re done. Lead Source auto-detects your form plugins — no form editing required.
Leads Come In With Source Data
When someone submits a form, Lead Source captures the traffic source, UTM parameters, click IDs, landing page, and referrer — automatically.
See What’s Working
Open your WordPress dashboard and see every lead alongside its source. Colour-coded badges show you at a glance whether it came from Google Ads, Meta, organic search, or anywhere else.
Your Leads. Their Sources. One Dashboard.
Every form submission appears in a native WordPress table with colour-coded source badges. Click any entry to see the full details — UTM parameters, click IDs, landing page, and more.
Everything You Need to Track Lead Sources on a WordPress Website
Automatic UTM Tracking
Captures utm_source, utm_medium, utm_campaign, utm_term, and utm_content from every visitor — stored in a cookie until they submit a form.
5 Ad Platforms Detected
Automatically identifies clicks from Google Ads, Meta (Facebook & Instagram), Microsoft Ads (Bing), LinkedIn and TikTok using their unique click IDs.
Works With Your Forms
Hooks directly into your existing form plugin — no shortcodes, no hidden fields, no form editing. Just install and it works.
Email Notifications
Get an email every time a lead comes in — complete with their name, message, and source data. Plus optional daily, weekly or monthly summary emails. All included, free.
Organic, Referral & Direct Detection
No UTMs or click IDs? Lead Source reads the referrer and labels the lead Organic – Google (or Bing, DuckDuckGo…), Referral – the site that sent them, or Direct.
Privacy-First Design
All data stays in your WordPress database. No external tracking, no data sent to third parties. IP addresses are automatically anonymised. GDPR-friendly by design.
Works With the Form Plugins You Already Use
Lead Source integrates automatically with the most popular WordPress form plugins. No shortcodes, no hidden fields — just install and it works.
Setup guides: Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Formidable Forms, Fluent Forms, Elementor Pro Forms, Everest Forms and Forminator. Using a different form plugin? Let us know.
What is Lead Source?
Lead Source is a free lead source tracking plugin for WordPress, made by Forge Creative in Auckland, New Zealand, and listed on WordPress.org as LeadSource (it first launched under the name LeadSourcePro). It records the traffic source behind every form submission – the ad platform, campaign, click ID, referrer and landing page – and shows it next to the lead in your WordPress dashboard.
It works with nine form plugins without hidden fields or form edits, keeps every record in your own database, and is free forever. Lead Source Pro adds full lead journeys, reports and per-source email routing for agencies and sites that live on their leads.
Stop Guessing. Start Knowing.
Install the free Lead Source plugin in under two minutes. Free forever — and Pro is there when you need deeper reporting.
