Know Exactly Where Every Lead Comes From
Lead Source for WordPress tracks UTM parameters, ad platform click IDs, and referral sources — then attaches that data to every form submission in WordPress. So you can see exactly which campaigns, channels, and ads are generating real leads.
You’re Spending Money on Ads. But Which Ones Are Actually Generating Leads?
Google Analytics tells you how many visitors came from each channel. But it can’t tell you which specific leads came from your Google Ads campaign versus your Facebook retargeting. Lead Source plugin for WordPress bridges that gap — giving you lead-level attribution right inside WordPress.
Stop guessing which half of your marketing budget is working. Start seeing real data, attached to real leads, so you can double down on what’s actually driving results.
How It Works
1
Install & Activate
Upload the plugin, run the 5-step setup wizard, and you’re done. Lead Source auto-detects your form plugins — no form editing required.
2
Leads Come In With Source Data
When someone submits a form, Lead Source captures the traffic source, UTM parameters, click IDs, landing page, and referrer — automatically.
3
See What’s Working
Open your WordPress dashboard and see every lead alongside its source. Colour-coded badges show you at a glance whether it came from Google Ads, Meta, organic search, or anywhere else.
Your Leads. Their Sources. One Dashboard.
Every form submission appears in a native WordPress table with colour-coded source badges. Click any entry to see the full details — UTM parameters, click IDs, landing page, and more.
Everything You Need to Track Lead Sources on a WordPress Website
Automatic UTM Tracking
Captures utm_source, utm_medium, utm_campaign, utm_term, and utm_content from every visitor — stored in a cookie until they submit a form.
6 Ad Platforms Detected
Automatically identifies clicks from Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, Microsoft Ads, and Yahoo using their unique click IDs.
Works With Your Forms
Hooks directly into your existing form plugin — no shortcodes, no hidden fields, no form editing. Just install and it works.
Email Notifications
Get an email every time a lead comes in — complete with their name, message, and source data. Plus monthly summary emails. All included, free.
One-Click CSV Export
Export all your lead data to CSV for reporting, importing into your CRM, or sharing with your team. Clean, formatted, ready to use.
Privacy-First Design
All data stays in your WordPress database. No external tracking, no data sent to third parties. IP addresses are automatically anonymised. GDPR-friendly by design.
Works With the Form Plugins You Already Use
Lead Source integrates automatically with the most popular WordPress form plugins. No shortcodes, no hidden fields — just install and it works.
- Contact Form 7
- WPForms
- Gravity Forms
- Ninja Forms
- Formidable Forms
- Fluent Forms
- Elementor Pro Forms
- Forminator
- Everest Forms
More integrations coming soon. Using a different form plugin? Let us know.
Lead Tracking Guides for WordPress
Practical, plugin-by-plugin guides to UTM parameters, ad click IDs and lead attribution. Hidden fields, JavaScript cookies and automatic capture compared honestly.
How to Track Lead Sources in WordPress Forms
The complete guide: what to capture, why hidden fields fail, and how to attach source data to every lead.
Why UTM Parameters Disappear in WordPress
Seven reasons your campaign tags vanish between the landing page and the form, and three fixes that hold.
GCLID Tracking for Google Ads Leads
Capture the Google click ID on every form submission and use it for offline conversion imports.
fbclid Tracking for Meta Ads Leads
What the Facebook click ID is, why it goes missing, and how to keep it on your leads.
Get UTM and GCLID Data into Your CRM
Land the source on the HubSpot or Salesforce contact so sales can see which click booked the job.
Why Ads Conversions Don’t Match Form Leads
Google Ads says 40, your inbox says 28. What each number measures and how to reconcile them.
Stop Guessing. Start Knowing.
Install the free Lead Source plugin in under two minutes. Free forever — and Pro is there when you need deeper reporting.