How It Works
LeadSourcePro works quietly in the background. Here’s what happens from the moment a visitor lands on your site to the moment you see their source data in your dashboard.
1
A Visitor Arrives on Your Site
Someone clicks your Google Ad, your Facebook post, a link on another website, or types your URL directly. They land on one of your pages — and the URL may contain UTM parameters (like ?utm_source=google&utm_medium=cpc) or a platform click ID (like ?gclid=abc123).
2
LeadSourcePro Captures the Source Data
A lightweight JavaScript snippet (no jQuery, minimal impact on page speed) reads the URL parameters and stores them in a first-party cookie. If there are no UTM parameters or click IDs, it checks the HTTP referrer to identify organic search or referral traffic. The cookie persists as the visitor browses your site.
3
The Visitor Fills Out a Form
The visitor browses your site — maybe they read a few pages, check your services, and eventually fill out a contact form, quote request, or enquiry form. LeadSourcePro hooks into the form plugin’s submission process automatically. No hidden fields or form edits needed.
4
Source Data Is Saved With the Lead
When the form is submitted, LeadSourcePro reads the cookie, identifies the traffic source using a 3-tier detection system (click IDs first, then UTM parameters, then referrer), and saves everything to a custom database table alongside the lead’s contact information.
5
You See It in Your Dashboard
Open the LeadSourcePro dashboard in your WordPress admin and every lead is listed with a colour-coded traffic source badge. Click any entry to see the full detail — UTM parameters, click IDs, landing page, form page, and referrer. Search, sort, and export to CSV.
6
Get Email Alerts (Pro)
With a Business or Enterprise plan, you also receive an email notification for every new lead — complete with their contact details and full source attribution. Enterprise plans add daily, weekly, and monthly summary emails.
What Gets Tracked for Every Lead
Every form submission captures the following data points (when available):
| Data | Description | Example |
|---|---|---|
| Traffic Source | Human-readable source label | Google Ads, Organic – Google, Referral – example.com |
| utm_source | Where the traffic came from | google, facebook, linkedin |
| utm_medium | The marketing medium | cpc, email, social, organic |
| utm_campaign | Campaign name | summer_promo, retargeting_q1 |
| utm_term | Paid keyword | plumber near me |
| utm_content | Ad variation or content ID | banner_a, video_ad_2 |
| Click ID | Platform-specific click identifier | gclid, fbclid, msclkid, etc. |
| Landing Page | First page the visitor arrived on | /services/plumbing/ |
| Form Page | Page where the form was submitted | /contact/ |
| Referrer | The referring URL | google.com, partnerblog.com |
| Submitter Name | Name from the form | Jane Smith |
| Submitter Email | Email from the form | jane@example.com |
| Message | Message excerpt from the form | I’d like a quote for… |
Set Up in Under Two Minutes
Install the plugin, run the wizard, and start seeing where your leads come from.