Digital Skills Forum
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Multi-Touch Attribution & Conversion Windows: The Complete WordPress Guide
Learn when to use first-touch vs last-touch attribution, how long UTM cookies should persist, what conversion windows mean for WordPress lead tracking, and how to handle returning visitors with different UTM parameters.
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WordPress Stripping UTM Parameters? Every Cause and How to Fix It
WordPress can silently strip UTM parameters through caching, canonical redirects, host-level sanitisation, and permalink conflicts. This guide documents every known cause with the specific fix for each, including WooCommerce checkout attribution loss.
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JavaScript UTM Capture: The Complete Cookie-Based Tracking Script for WordPress
A production-ready JavaScript snippet to capture UTM parameters, click IDs (gclid, fbclid, msclkid), referrer URL, and landing page in browser cookies. Covers URLSearchParams, cookie expiry, first-touch vs last-touch attribution, and WordPress integration.
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WPForms UTM Tracking: Capture Lead Source Data in Every Form Entry
Learn how to capture UTM parameters, click IDs (gclid, fbclid, msclkid), and referrer URLs in WPForms entries. Covers native smart tags, JavaScript cookies, and automatic tracking with LeadSourcePro.
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Gravity Forms UTM Tracking: Capture Lead Source Data in Every Form Entry
Learn how to capture UTM parameters, click IDs (gclid, fbclid, msclkid), and referrer URLs in Gravity Forms entries. Covers native dynamic population, JavaScript cookies, and automatic tracking.
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Contact Form 7 UTM Tracking: Capture Lead Source Data in Every Submission
Learn how to capture UTM parameters, click IDs (gclid, fbclid, msclkid), and referrer URLs in Contact Form 7 submissions. Covers the native default:get method, why it breaks, the JavaScript cookie approach, and automatic tracking with…
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How to Track Lead Sources in WordPress Forms
Learn how to track where every form lead comes from in WordPress. Capture traffic source, UTM parameters, click IDs, and referrer data with each submission.
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Track Microsoft, LinkedIn & TikTok Click IDs in WordPress
Learn how to capture Microsoft Ads msclkid, LinkedIn li_fat_id, and TikTok ttclid in WordPress form submissions for complete multi-platform lead attribution.
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fbclid Tracking in WordPress: Capture Facebook Click IDs in Your Forms
Learn how to capture the Facebook Click ID (fbclid) in WordPress form submissions. Track which Meta Ads drive your leads — no form changes required.
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GCLID Tracking in WordPress: Capture Google Ads Click IDs in Your Forms
Learn how to capture the Google Ads GCLID in WordPress form submissions, store it in a cookie for cross-page persistence, and use it for offline conversion tracking in Google Ads.
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How to Populate Hidden Form Fields with UTM Parameters in WordPress
Learn how to set up hidden fields for UTM tracking in Contact Form 7, WPForms, Gravity Forms, Fluent Forms, Elementor Pro, Ninja Forms, and Forminator — plus why cookie-based persistence beats them all.
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Why UTM Parameters Disappear in WordPress (And How to Fix It)
UTM parameters disappearing in WordPress? Learn the 7 reasons your tracking data vanishes and 3 proven methods to persist UTM parameters across every page and form submission.